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Raj Sehgal
Feb 193 min read
Prospecting in B2B Healthcare: How to find Right Clients ?
Struggling to find high-value clients in healthcare B2B sales? Discover powerful prospecting strategies to identify, engage & convert
72 views

Raj Sehgal
Feb 64 min read
Why Healthcare Service Providers Need Content? Content Marketing For Hospitals, Clinics & Diagnostic Centers
Today patients are looking for more than just a doctor’s office or a hospital to visit—they want reliable information, trust & connection
70 views


Raj Sehgal
Jan 135 min read
Hospital PR: Driving Healthcare Growth and Reputation
From managing reputation and crises to patient education & brand image, learn how strategic Hospital PR builds trust, reputation & growth
248 views


Raj Sehgal
Jan 33 min read
Healthcare Awareness vs Sales Pitch by Hospitals: How to Spot the Difference and Protect Your Health
When healthcare awareness becomes a sales pitch, there is a risk of biased or incomplete information being disseminated.
84 views


Raj Sehgal
Dec 23, 20244 min read
Beyond Marketing: Innovative Solutions to Improve Hospital Revenues and Address Business Challenges
Discover innovative solutions to Improve Hospital Revenues with our healthcare consultancy services & hospital marketing suggestions
216 views


Raj Sehgal
Dec 16, 20243 min read
B2B vs B2C in Healthcare Branding: Who’s Winning the Battle for Influence?
Healthcare Branding Branding plays a crucial role in the healthcare industry, where trust, reliability, and innovation are key drivers of...
138 views


Raj Sehgal
Oct 26, 20244 min read
The Role of Digital Platforms & Social Media in Healthcare
Healthcare organizations that make digital patient engagement a priority stand to benefit from increased trust
428 views


Raj Sehgal
Aug 10, 20243 min read
The Wheel of Change in Healthcare Marketing Practice
Wheel of Change : A Framework for Evolving Healthcare Marketing
67 views

Dr Sheha Thakur Goel
Aug 2, 20243 min read
The Triangle of Services Marketing in Healthcare: Ensuring Quality and Trust
Internal Marketing ,External Marketing,Interactive Marketing
74 views


Raj Sehgal
May 4, 20243 min read
Patient-Centric Marketing: 10 Strategies for Hospitals & Diagnostic Centers
Patient-centric marketing is a healthcare marketing strategy that prioritises the needs, preferences, and values of patients
237 views

Raj Sehgal
Aug 20, 20232 min read
Creating a Marketing Plan by Your Own-Where to start with ?
Often in the professional meetings I am asked with this question about how to create a marketing plan, where to start & what best can I...
34 views


Raj Sehgal
Jul 20, 20233 min read
The Art of Crafting a Powerful Healthcare Brand
Creating a brand identity from vision to recognition.
Create Brand narrative including key elements of branding in healthcare.
73 views


Raj Sehgal
Jul 4, 20233 min read
How to increase sales of your healthcare diagnostic center business
To increase sales for a diagnostic center or a laboratory in India, you can employ various strategies to attract customers from this blog.
170 views

Raj Sehgal
Jun 28, 20232 min read
7 Key Reasons Why a Medical Centre should have Digital Presence
A digital presence is essential for a medical center to meet the needs of today’s patients & enhance its reach, accessibility, & reputation
45 views

Raj Sehgal
Jun 26, 20233 min read
From Clicks to Checkups: Blueprint for an Effective Digital Marketing Strategy for Diagnostic Center
An effective digital marketing strategy helps diagnostic centers enhance visibility, attract more patients, and build long-term trust.
66 views


Raj Sehgal
May 6, 20232 min read
Want to serve more patients in your laboratory? Deploy Laboratory Outsourcing to your service portfolio.
Adding laboratory outsourcing to your service portfolio helps you expand your offerings, serve more patients, and stay focused on delivering
40 views
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